Nevon Partners · Deal Snapshot · 01/202601 / 04
Digital & Tech · Sell-side process
One buyer is enough.
Finding them is the work.
A completed sell-side process in the Digital & Tech segment: more than 300 companies approached, one buyer signed and closed. What decides the outcome is reach, direction and persistence.
Reach · Outreach by region02 / 04
Roughly 45 percent of the outreach sat outside Europe.
DACH was under a quarter of it. The outreach covered 30 countries on five continents, each contact a named decision maker.
ShareRegion · Countries approached
34%
North America
United States, Canada
32%
Europe excluding DACH
United Kingdom, France, Sweden, Netherlands, Denmark, Finland, Norway, Ireland, Belgium, Italy, Spain, Czech Republic, Luxembourg, Iceland
23%
DACH
Germany, Switzerland, Austria
6%
Asia-Pacific
Japan, India, Singapore, China, Taiwan, South Korea, Australia, Indonesia
5%
Middle East
United Arab Emirates, Saudi Arabia
The funnel
300+companies approached, across seven buyer groups.
~20signed an NDA and received the information memorandum.
2taken into due diligence in parallel, competitive tension held to the last minute.
1buyer signed, around six months after the first approach.
Where the NDAs came from03 / 04
Direction decides.
The three groups closest to the asset's own market held roughly two thirds of the outreach and produced about three quarters of all NDAs.
Share of the outreachShare of all NDAs signed
Direct competitors
The asset's own value chain
Diversified technology groups
Adjacent software platforms
International expansion markets
Implementation partners
Hardware manufacturers
Every group responded. The strength of the response told us where to concentrate the second wave.
What decides the outcome04 / 04
›
Reach
Seven buyer groups, 30 countries, five continents and named decision makers.
›
Direction
Two waves, the first showed where the feedback was strongest, the second pushed deliberately further into exactly those groups.
›
Persistence
Five to six follow-ups across email, phone and LinkedIn. A meaningful share of the feedback arrived only after them.
Nevon note
A narrow funnel says nothing about the strength of a process. What counts is the quality of the parties inside it, and how consistently the process is run from the first approach through to signing and closing.
How Nevon works
We map the buyer universe and work it through a network built over years, on our own processes and systems. Equity story, marketing materials, buyer communication, indicative offers, due diligence organisation, negotiation: we run every stage on a senior level, through to signing and closing.
Munich · Hamburg · Vienna · Dubai
